Dunkin’
event design
art direction
campaign concepts
The Ask: Cultivate Dunkin' loyalty among 13-18 year olds, focusing on iced drinks.
The Answer: Teens lack "third places" to socialize outside home and school, relying on parents for transport and spending money. We've created a temporary "cool zone" for them to hang out.
Art Director: Me
Copywriter: Alexa Brown
For: Cronin & Company
Dunkin’
event design
art direction
campaign concepts
The Ask: Cultivate Dunkin' loyalty among 13-18 year olds, focusing on iced drinks.
The Answer: Teens lack "third places" to socialize outside home and school, relying on parents for transport and spending money. We've created a temporary "cool zone" for them to hang out.
Art Director: Me
Copywriter: Alexa Brown
For: Cronin & Company
Dunkin’
event design
art direction
campaign concepts
The Ask: Cultivate Dunkin' loyalty among 13-18 year olds, focusing on iced drinks.
The Answer: Teens lack "third places" to socialize outside home and school, relying on parents for transport and spending money. We've created a temporary "cool zone" for them to hang out.
Art Director: Me
Copywriter: Alexa Brown
For: Cronin & Company
Dunkin’
event design
art direction
campaign concepts
The Ask: Cultivate Dunkin' loyalty among 13-18 year olds, focusing on iced drinks.
The Answer: Teens lack "third places" to socialize outside home and school, relying on parents for transport and spending money. We've created a temporary "cool zone" for them to hang out.
Art Director: Me
Copywriter: Alexa Brown
For: Cronin & Company
brand refresh
The Dunkin’ Mobile Arcade combines iconic iced beverages with modern and classic arcade games. Traveling across CT for the summer, it aims to boost brand engagement and offer teens a fun hangout. Stay cool with Dunkin’s Mobile Arcade.
Produced by Owen Sindorf
Produced by Owen Sindorf
Produced by Owen Sindorf
the idea graveyard
A few ideas that didn’t make the final pitch.
